Revenue management is essential for maximizing a hotel’s profitability, yet many hoteliers unknowingly make mistakes that leave revenue untapped. Identifying and addressing these pitfalls can significantly improve metrics like occupancy, average daily rate (ADR), and revenue per available room (RevPAR). Here are the top 10 mistakes—and how to avoid them. 1. Overlooking Demand Forecasting Failing […]
Pricing in Hotels vs Airlines
How Amazon and Airlines Like American and Lufthansa Price Their Products—and Why It’s Never Manual Have you ever wondered why the price of an airline ticket changes between breakfast and lunch? Or why Amazon’s deals seem perfectly timed to your needs? It’s not magic—it’s data. Companies like Amazon, American Airlines, and Lufthansa use highly sophisticated […]
The Impact of OTA Bids on Hotels and Google’s Role
When it comes to online travel agencies (OTAs) and their bidding practices, there is a growing concern among hoteliers. Many hotel owners believe that Google does not prioritize the interests of genuine OTAs, as they allow scam companies with fake rates and availability to bid alongside legitimate players. This situation has raised questions about Google’s […]