Pricing plays a pivotal role in the hotel industry’s success, directly influencing demand, occupancy, and overall profitability. Hotels constantly adjust their pricing strategies to respond to market trends, consumer behavior, and competitive pressures. These adjustments—whether increasing or decreasing prices—carry distinct implications that can either boost or hinder business performance. Lowering Prices: A Double-Edged Sword When […]

January is notoriously known as the low season for the hospitality industry in Europe. By this time, it is already too late to implement many of the necessary strategies, as the low season game starts a year in advance. Actions taken now will better prepare hotels for the next low season. Following the holiday rush, […]

How Amazon and Airlines Like American and Lufthansa Price Their Products—and Why It’s Never Manual Have you ever wondered why the price of an airline ticket changes between breakfast and lunch? Or why Amazon’s deals seem perfectly timed to your needs? It’s not magic—it’s data. Companies like Amazon, American Airlines, and Lufthansa use highly sophisticated […]

When it comes to technological advancements, the hotel industry seems to be lagging far behind its counterparts in other industries. While sectors like healthcare, transportation, and finance have embraced cutting-edge technologies to enhance customer experiences and streamline operations, hotels are still grappling with outdated systems and processes. In this blog post, we will explore some […]

Artificial Intelligence (AI) and Machine Learning (ML) have revolutionized various industries, and the hospitality sector is no exception. With advancements in technology, hotels and resorts are embracing AI and ML to enhance their revenue management strategies. In this article, we will explore the introduction of AI and ML into hospitality and the significant impact they […]