For hotels in major metropolitan areas, keeping track of demand fluctuations is a never-ending challenge. Unlike smaller destinations where peak demand periods are predictable, large cities host an overwhelming number of events, making it difficult to anticipate which will drive significant hotel bookings. This unpredictability can lead to missed revenue opportunities, affecting overall profitability. The […]

Revenue management is essential for maximizing a hotel’s profitability, yet many hoteliers unknowingly make mistakes that leave revenue untapped. Identifying and addressing these pitfalls can significantly improve metrics like occupancy, average daily rate (ADR), and revenue per available room (RevPAR). Here are the top 10 mistakes—and how to avoid them. 1. Overlooking Demand Forecasting Failing […]

Pricing plays a pivotal role in the hotel industry’s success, directly influencing demand, occupancy, and overall profitability. Hotels constantly adjust their pricing strategies to respond to market trends, consumer behavior, and competitive pressures. These adjustments—whether increasing or decreasing prices—carry distinct implications that can either boost or hinder business performance. Lowering Prices: A Double-Edged Sword When […]

January is notoriously known as the low season for the hospitality industry in Europe. By this time, it is already too late to implement many of the necessary strategies, as the low season game starts a year in advance. Actions taken now will better prepare hotels for the next low season. Following the holiday rush, […]

How Amazon and Airlines Like American and Lufthansa Price Their Products—and Why It’s Never Manual Have you ever wondered why the price of an airline ticket changes between breakfast and lunch? Or why Amazon’s deals seem perfectly timed to your needs? It’s not magic—it’s data. Companies like Amazon, American Airlines, and Lufthansa use highly sophisticated […]