Pricing plays a pivotal role in the hotel industry’s success, directly influencing demand, occupancy, and overall profitability. Hotels constantly adjust their pricing strategies to respond to market trends, consumer behavior, and competitive pressures. These adjustments—whether increasing or decreasing prices—carry distinct implications that can either boost or hinder business performance. Lowering Prices: A Double-Edged Sword When […]
January: Navigating the Low Season for Hotels with Revenue Management Strategies
January is notoriously known as the low season for the hospitality industry in Europe. By this time, it is already too late to implement many of the necessary strategies, as the low season game starts a year in advance. Actions taken now will better prepare hotels for the next low season. Following the holiday rush, […]
Pricing in Hotels vs Airlines
How Amazon and Airlines Like American and Lufthansa Price Their Products—and Why It’s Never Manual Have you ever wondered why the price of an airline ticket changes between breakfast and lunch? Or why Amazon’s deals seem perfectly timed to your needs? It’s not magic—it’s data. Companies like Amazon, American Airlines, and Lufthansa use highly sophisticated […]
The Technological Lag in the Hotel Industry: A Room for Improvement
When it comes to technological advancements, the hotel industry seems to be lagging far behind its counterparts in other industries. While sectors like healthcare, transportation, and finance have embraced cutting-edge technologies to enhance customer experiences and streamline operations, hotels are still grappling with outdated systems and processes. In this blog post, we will explore some […]
The Introduction of AI and Machine Learning into Hospitality and Its Impact on Revenue Management
Artificial Intelligence (AI) and Machine Learning (ML) have revolutionized various industries, and the hospitality sector is no exception. With advancements in technology, hotels and resorts are embracing AI and ML to enhance their revenue management strategies. In this article, we will explore the introduction of AI and ML into hospitality and the significant impact they […]
Advantages of RateQuantum over Traditional Revenue Management: Harnessing the Power of AI for Dynamic Pricing Adjustments
In today’s highly competitive business landscape, revenue management plays a crucial role in maximizing profits for hotels, airlines, and other service-based industries. Traditionally, revenue management involved manual analysis, forecasting, and decision-making processes. However, with the advent of AI technology, a new player has emerged in the field: RateQuantum. In this article, we will explore the […]
The Impact of OTA Bids on Hotels and Google’s Role
When it comes to online travel agencies (OTAs) and their bidding practices, there is a growing concern among hoteliers. Many hotel owners believe that Google does not prioritize the interests of genuine OTAs, as they allow scam companies with fake rates and availability to bid alongside legitimate players. This situation has raised questions about Google’s […]
Challenges Faced by the Hospitality Industry in the Post-COVID Era
The hospitality industry has always been known for its resilience and adaptability. However, the post-COVID era has presented a unique set of challenges that have tested the industry’s ability to bounce back. In addition to the ongoing pandemic, hospitality businesses are now grappling with inflation and economic difficulties, further adding to their woes. The COVID-19 […]
Hotel Industry Recovery Post-COVID in Europe: A Data-driven Analysis
The COVID-19 pandemic has had a profound impact on the global hotel industry, with Europe being one of the hardest-hit regions. As travel restrictions and lockdown measures were enforced to contain the spread of the virus, hotels across the continent experienced a significant decline in occupancy rates and revenue. However, as vaccination efforts continue and […]
Rethinking Competitor Pricing: Why Revenue Managers Should Look Beyond the Neighbours
Introduction In the ever-evolving landscape of hotel revenue management, the temptation to closely monitor and mirror competitor pricing strategies can be strong. After all, keeping an eye on the competition seems like a logical step to stay competitive. However, this approach may not always be the wisest course of action. In this blog post, we’ll […]